Let's talk about what your doula training forgot.
Our original weekend doula trainings had one piece of business advice for us: โprint business cards and deliver stacks of them to local providers.โ
That was it. That was the whole plan.
No wonder so many doulas feel like they will never be able to support themselves financially with this work! No wonder the same "struggle," the same "imposter syndrome," and the same burnout keep showing up.
Here's what we've learned mentoring hundreds of doulas: most of us are making the same mistakes. And we made them too. But if there's one gift we have, it's that we pivot quickly when something isn't working.
The good news? We're on the other side now โ with a solid business foundation beneath us and years of success in work we love.
Now we want to share what we've learned with you.
This class is for you if:
- You feel like you're working constantly but the money isn't reflecting your effort
- You've been winging it on pricing and secretly wondering if you're doing it wrong
- The "business side" feels overwhelming, confusing, or just not your thing
- You love the work but you're not sure how long you can sustain it like this
- You want to feel confident, not apologetic, when you talk about your services
What We'll Cover
Marketing
It doesn't have to be so hard
Pricing
There's more math involved than you thought.
Business Finances
Once the money comes in, where does it go??
Technology
It might just be your ticket to being more human.
Client Relationships
Even the most heart-led doulas sometimes miss this boat.
Why this matters
Doula work is both incredibly taxing and vitally important. You are standing at the gates of life, holding that space between light and dark with all your loving energy.
It must sound very sterile to talk about "business technology systems" and "bookkeeping!"ย And yet โ those underpinnings become the bridge between you and your clients, between your community and resources, and between you and your future security.
Thriving doulas lead to thriving communities. When we're unafraid to doula differently, we unlock new potential for every family we serve.
How Intentional Birth Has Supported Doula Careers
Meet Your Guides
Meredith Nelson & Alicia Fishbein are board-certified patient advocates, seasoned doulas, and the founders of Intentional Birth.
Their original doula trainings in 2013 gave them one piece of business advice: print business cards. They've spent the years since figuring out what actually works โ and building profitable doula businesses they love, while still giving their whole hearts to their clients.
They've mentored hundreds of doulas and have seen the same patterns show up again and again. Now they want to help you skip the mistakes and build something sustainable.
No time for regrets.
Everything has led you to this moment, and it's a wonderful moment!
There is time to make a change.
Free Live Class
Thursday, September 17 at 1pm ET